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Peloton Interactive Inc. shares rose as much as 11% Thursday after the company agreed to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel.
Lululemon strikes deal with Peloton for fitness content, will axe mirror device
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Watch Peloton and Lululemon Enter Deal to Share Fitness Content - Bloomberg
Lululemon Strikes Deal with Peloton for Fitness Content, Will Ax Mirror Device - Omni Talk
Lululemon strikes five-year partnership with Peloton for content, apparel - BNN Bloomberg
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Peloton zooms after striking global deal with yoga wear maker Lululemon
Lululemon claims Peloton is a 'copycat