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Fashion Briefing: With activewear moving far beyond leggings, the market is experiencing a changing of the guard - Glossy

Fashion Briefing: With activewear moving far beyond leggings, the market is experiencing a changing of the guard - Glossy

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As the market stabilizes following a pandemic mega-boom, a fresh crop of brands seemingly built on the new consumer mindset is rising to the forefront. Their core products are traditional, in terms of general silhouette, yet they’re made for comfort over performance. And they offer a look that’s “more glamorous” and “polished” than basic bra-and-leggings sets. Call it a rejection of lockdown's uniform of basics.