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An unconventional shade for an unconventional time, Viva Magenta is a bold, inviting, and vivacious addition to the 2023 colour palette.
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Viva Magenta, Color of the year : 2023
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PANTONE® USA What is Viva Magenta?
Living boldly and fearlessly – Viva Magenta, Pantone Colour of the Year 2023