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Asia-Pacific consumers see Zara as a luxury brand, Marketing

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The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia-Pacific consumers see Zara as a luxury brand, Marketing