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COS: the rise and rise of Scandinavian fashion house

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In a little under eight years, COS has become one of the fastest-growing fashion brands on the high street. Last week, H&M Group, which owns COS, announced strong first-quarter results, and further expansion looks on the cards for the label. COS opened its first store on London's Regent Street in 2007; since then, the brand has opened more than 120 around the world, including three in Hong Kong.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.

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