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Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.
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Campaign on X: On Mother's Day, giant inflatable breasts appeared across London's skyline as part of @elvie's campaign to fight the stigma around breastfeeding and pumping in public: via @motherlondon #freethefeed
PHOTOS: Giant Inflatable Boobs Appear Across London on Mother's Day
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