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Relabelling is a popular business model for fashion brands of all shapes and sizes. It describes when brands buy wholesale clothing (garments made and sold in bulk), remove the original label, add their own label instead, and then sell to their customers under their own brand. There are a whole host of different label types (satin, woven, printed, etc), each with its own advantages depending on things like fabric, garment, quality, comfort, and cost. Relabelling is by no means a revolutionary concept, it’s something that fashion brands, large and small, have been doing for many, many years—and for great reason too! We’ll explore the benefits of putting your own label in wholesale clothing a little further on but first, let’s get familiarised with the legal (and ethical) side of things… Is it legal to relabel clothes? Many fashion business owners
Relabelling is a popular business model for fashion brands of all shapes and sizes. It describes when brands buy wholesale clothing (garments made and sold