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This is the rather controversial reason Lululemon got its name

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How Lululemon Built a $43 Billion Business From Yoga Pants

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Who Owns Lululemon and How Did Lululemon Dominate Athleisure? - Wishpond Blog

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Chip Wilson's book on building yoga company Lululemon is wild - Vox

Chip Wilson's book on building yoga company Lululemon is wild - Vox

Chip Wilson, Lululemon Guru, Is Moving On - The New York Times