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• How Kmart made 'cheap' cool and sustained growth in a difficult market — VOLLARDIAN

How Kmart made 'cheap' cool and sustained growth in a difficult market — VOLLARDIAN

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We’ve all done it before – walk into Kmart to buy some batteries and walk out 45 minutes later with a variety of fake indoor plants in concrete pots and copper coloured wire baskets. Kmart’s transformation to Australia’s leading department store and market darling under the leadership of Guy Russo

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