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Will JCPenney's core customers come back and show their love? - RetailWire

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JCPenney is giving up its flirtation with consumers that simply aren’t interested in shopping with the chain. The department store retailer is also rolling out a new campaign with one of its biggest fans to let current and former Penney shoppers know that “shopping is back” at the department store retailer. Will JCPenney succeed by “loving those who love” it?

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

JCPenney was once a shopping giant. Can it make a comeback?

JCPenney was once a shopping giant. Can it make a comeback?

Is 'free' a big enough incentive to get consumers to try click and collect? - RetailWire

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

JCPenney CEO: Working families are struggling to get by as inflation bites

Will JCPenney's core customers come back and show their love? - RetailWire

Why Are JCPenney-Sephora Stores-Within-Stores Successful? - Retail TouchPoints

Jason Miller on LinkedIn: JC Penney Repositions With New 'Make It Count' Campaign

JCPenney Will No Longer Let Shoppers Do This, Starting in October