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News business : The majority of ’s private label brands are found in the apparel departments. Of those brands, 60 per cent target women. (#1031107)
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Private brand sales hit $199 billion in 2021
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20% brands account for 80% of private brand sales
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Do HEAVY BUYERS REALLY account for 80% of your sales? No!, Jan-Benedict Steenkamp posted on the topic
s private labels — Benedict Evans
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