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Runners had always informally taken to a closed Colorado Boulevard in the hours before the Rose Parade. Lululemon and parade organizers saw an opportunity for a 5K.
Rose Parade
I ran in the first-ever Lululemon 'Run with the Roses' 5K on
Running With Roses in Pasadena on New Year's Eve
Lululemon teams with Tournament of Roses for first New Year's Eve
lululemon Run With the Roses 5K' to Kickstart New Year's Eve
Running With Roses in Pasadena on New Year's Eve
Lululemon Run With the Roses 5K gets Rose Parade off to running start – Pasadena Star News
lululemon Run With the Roses 5K
I ran in the first-ever Lululemon 'Run with the Roses' 5K on
lululemon Run With the Roses 5K