Leverage value from B2B customer reviews: Amplify Customer Voice
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This document discusses the emerging trend of B2B customer reviews and provides strategies for companies to leverage reviews. It defines B2B customer reviews as peer reviews similar to consumer review sites. Reviews are validated by humans and reviewers are authenticated. The document recommends 11 practical ways companies can reuse customer review content, such as in marketing. It also provides criteria for selecting a review company, such as prioritizing quality over quantity of reviews. The conclusion is that B2B reviews will continue growing and companies need to find ways to repurpose review content for sales and marketing.
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