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Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup

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Scarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more difficult it is to obtain a product, the more valuable it…

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Scarcity Marketing, and how Skims nailed it

The Desire to Buy Good Instead of Doing It

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Louisa Olafuyi – Medium

Skims Digital Marketing Cheap Sale

Alexa's struggle with accents. Alexa's always had a problem…

Louisa Olafuyi – Medium

The Desire to Buy Good Instead of Doing It

Scarcity Marketing, and how Skims nailed it