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Lingerie brand embrace diversity in campaign fronted by transgender model

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Fashion retailer Bonds has launched its latest intimates collection with an ad that “strives to challenge conventions of beauty in all forms.” The campaign is fronted by Bosnian-Australian transgender model Andreja Pejic. Set to launch across Australia, the campaign promoting the ‘Intimately’ collection aims to challenge perceptions of beauty. Andreja Pejic’s (middle of photo below) became […]

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