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Adidas bared it all in a new ad campaign. Who does it support? - D'Amore-McKim School of Business

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An Adidas ad for its new line of sports bras, featuring a photo grid of topless women, made a splash online recently, prompting a mix of praise and criticism. But it may not be so black-and-white. Northeastern experts in body image and marketing weigh the pros and cons.

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