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In an effort to become more sustainable General Motors is focusing on making tires that come from natural rubber from renewable sources
GM wants all its tires to contain natural, sustainable rubber - CNET
Bridgestone develops tire using 75% recycled and renewable materials; recycled plastic bottles, recycled steel and natural rubber from guayule - Green Car Congress
Round and Green: Testing Michelin's 42% Sustainable Materials Tire
GM wants all its tires to contain natural, sustainable rubber - CNET
The need for environmental regulation of tires: Challenges and recommendations - ScienceDirect
Making effective drive tire choices for everything from linehaul to severe service vehicles
Michelin making motorcycle race tires out of orange peels
Continental Tires Will Be Made Of Rubber, Plastic, And Ag Waste By 2050
Renewable and Recycled Materials Are Making Cars Greener
Goodyear announces tires made from 90% sustainable materials - Autoblog