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Luxury brands need to broaden from selling unattainable products to luxury moments

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We're producing more millionaires than ever but the millennial generation is more cash-strapped than ever, Nick Stickland, creative director of ODD, asks what this is doing to change the face of luxury brands.. From Campaign US

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Erin Leigh Jeffries (@enn_leigh) / X

Luxury brands need to broaden from selling unattainable products to luxury moments