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Womenswear brand Knix has already gone through the painful transition to DTC that other clothing companies are being forced into during the pandemic.
From the Ground Up: Behind the Scenes of Knix and Mejuri's Success - Futurpreneur Canada
Knix is building an empire around underwear and bras
Joanna Griffiths on Dreaming Often, Owning Your Timeline & Fundraising – Knix
Joanna Griffiths (@joannaknix) • Instagram photos and videos
Knix founder Joanna Griffiths: 'The next legacy brands are being created in real time
Joanna Griffiths, Founder & President, Knix
Joanna Griffiths - Toronto International Film Festival
Knix is building an empire around underwear and bras
Trailblazer and apparel brand founder Joanna Griffiths of Knix named Canada's EY Entrepreneur Of The Year® 2022
Knix founder says sale of a majority stake in her women's underwear company was vindication of her vision - The Globe and Mail
Knix founder Joanna Griffiths: 'The next legacy brands are being created in real time
Toronto underwear brand Knix faces backlash for controversial ad
Joanna Griffiths: CEO of knix