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Exclusive: The extraordinary success story of The Ordinary: Vogue speaks to the CEO of the cult beauty brand on making bold moves

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In a tête-à-tête with Nicola Kilner, we unearthed why The Ordinary’s India launch was worth the long wait, and how this beauty empire seeks to write it’s own industry rules

Direct to Consumers (D2C) Company Trends in Retail

Meher Jadwani

Beauty, Beauty Tips, trends & news, Page 56

Best Dressed, Celebrity Dress, Outfits, Page 378

Beauty Products, Makeup & Skin care products to buy, Page 3

01 Vogue India January 2016

LBTY. Liberty Fragrance Liberty Maze De Parfum Expert Review

Beauty, Beauty Tips, trends & news, Page 55

The Vogue Business 100 Innovators: Beauty game-changers

SERUM News, Latest SERUM Updates, Stories & Photos, Page 2

SERUM News, Latest SERUM Updates, Stories & Photos, Page 2

How The Ordinary founder Brandon Truaxe plunged his empire into chaos

Magazine, Page 392