Adidas: The Emergence of a Leading Sports and Fashion Brand
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Adidas is the second-best sports brand in the world, and its culture and workforce are what make it successful and enable it to carry out its strategy of "Own the Game."
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Sport underpins everything we do. Sport is becoming increasingly significant in
the lives of more and more people, both on and off the field of competition.
Every culture and community depends on it, and it is essential to our
well-being.
Adidas is the second-best sports brand in the world, and i
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