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Garment-makers bet on 'cooling' fabrics as temperatures rise - The Japan Times

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With widespread heat waves, and inflation-weary consumers prioritizing essentials, retailers are pursuing sales by marketing
With widespread heat waves, and inflation-weary consumers prioritizing essentials, retailers are pursuing sales by marketing 'cooling' garments.

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Focus: Clothiers bet on 'cooling' fabrics as global temps rise

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Focus: Clothiers bet on 'cooling' fabrics as global temps rise

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What are the best clothes, fabrics to wear to stay cool in the