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Some experts say all the marketing beyond the movie is only good for the 64-year-old brand, helping to attract multi-generations of fans.
The 'Barbie' bonanza continues at the box office, 'Oppenheimer' holds the No. 2 spot
Barbie' movie pink marketing is everywhere amid weekend release
Barbenheimer' arrives as moviegoers flock to a Mattel-mushroom cloud double feature
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Barbie' movie pink marketing is everywhere amid weekend release
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania – Capital Gazette
50 shades of pink: Inside the UK's Barbie-inspired…
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania, iNFOnews
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania – Chicago Tribune
Awash in Pink, Everyone Wants a Piece of the 'Barbie' Movie Marketing Mania
Algeria bans 'Barbie' almost a month after movie's local release
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania - Powell River Peak