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Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
Hollister relaunches Gilly Hicks brand with a startup-style spin
gilly hicks stores closing
Is Gilly Hicks Part Of Hollister
問屋 HOLLISTER
Women's Gilly Hicks Active Recharge Strappy Plunge Tank, Women's Workout Sets
Hollister Gilly Hicks Active Energize Ultra High-rise Flutter Skortie in White
Hollister Gilly Hicks Pique Triangle Bikini Top
Hollister Gilly Hicks Pique Triangle Bikini Top
Gilly Hicks And Hollister
Women's Gilly Hicks Active Recharge High-Rise Flare Leggings, Women's Workout Sets
Hollister Gilly Hicks Active Recharge Long-Leg Flare Onesie
Gilly Hicks Brand Remains