Anta Sports and Li-Ning rival Nike and Adidas for sportswear sales
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Both Chinese brands were founded around the time a middle class began to emerge in China, and both used the Olympic Games to promote themselves to the world. Yet almost the entirety of their sales are in their home market.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Chinese consumers have turned to domestic sports apparel brands Anta Sports and Li-Ning amid a
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