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Victoria's Secret’s new campaign, “Undefinable,” builds on last year’s rebrand and marks a further step from its controversial 2014 campaign, “The Perfect Body.” What further steps might be necessary for Victoria's Secret to overcome its heritage and embrace inclusivity and female empowerment?
Victoria's Secret Invests $7 Million in Female-founded Businesses
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CMSWire on LinkedIn: Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
Victoria's Secret Is Trying a New Look. Can Customers Be Convinced? - WSJ
Inside Victoria's Secret's Self-Assured Comeback
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
Future of Marketing is Inclusive ft. Victoria's Secret
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Victoria's Secret Is Trying a New Look. Can Customers Be Convinced? - WSJ
Nobody's entitled to inclusivity: Why Victoria's Secret's rebranding was a horrible business decision – The Black and White
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Victoria's Secret acquiring AdoreMe to drive inclusivity