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How women's sports are breaking through and scoring big wins with mainstream audiences

How women's sports are breaking through and scoring big wins with mainstream audiences

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The NCAA announced a new eight-year broadcast deal with ESPN for over $900 million with women’s college sports making up the bulk of the deal. While women’s athletics have traditionally been on the sidelines of sports media, in recent years, they've scored some big wins with mainstream audiences. Stephanie Sy reports on the rise of women’s sports and the fandom propelling them forward.

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How women's sports are breaking through and scoring big wins with mainstream audiences

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