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Alexandra Waldman, co-founder and creative director at Universal Standard, said the brand is moving away from terms like "plus" entirely
Universal Standard revolutionized plus-size fashion—now it wants to en
Universal Standard Is Revolutionizing How To Shop For Full-Figured
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Alexandra Waldman of Universal Standard — Ralph Pucci Culture
Universal Standard: Clothing brand gets how a woman's weight
Universal Standard co-founder Alexandra Waldman on making fashion
Universal Standard Proclaims Plus-Size Fashion Has No Future
Legacy Left By Universal Standard's Late Co-Founder, Alex Waldman
Legacy Left By Universal Standard's Late Co-Founder, Alex Waldman
Universal Standard Disrupts Retail with the World's Most Size
Legacy Left By Universal Standard's Late Co-Founder, Alex Waldman
Meet the Canadian who is helping fashion get over its size