Target refreshes brands to stay chic and relevant, phasing out Merona and Mossimo

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Target is about to launch the first big wave of 12 new brands as it tries to revive sales, image.

You Might Not Recognize Target After These Changes

Alexander Chernev - Strategic Brand Management, 2nd Edition, PDF, Strategic Management

Strategic Brand Management 9781936572380, 1936572389

Goodfellow at Target — Brand Vision Group

Target to retire Mossimo, Merona brands to make way for new store

Target Shoppers! Say GoodBye to Mossimo & Merona + Meet FOUR New Target Brands

Dana DiRienzo (@VML_Dana) / X

Target to phase out some of its most popular brands as part of a revamp to its line up

Laurie Mahowald (@MahowaldLaurie) / X

Goodfellow at Target — Brand Vision Group

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