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Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.
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Head-to-Head in the US Underwear Market: Aerie vs. Victoria's Secret
Victoria's Secret revamps brand to be more inclusive – NBC Chicago
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Victoria's Secret's top competitor just released a lingerie ad that's unlike anything else we've seen from a major retailer
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Head-to-Head in the US Underwear Market: Aerie vs. Victoria's Secret
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Victoria's Secret is struggling through the coronavirus after years of scandal and declining sales.