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is pushing sellers to offer holiday discounts earlier than ever

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is asking sellers to participate in its holiday cyber sale by offering a 25% off discount at some point over a five-week period.

Holiday shopping: Hunting for deals but doing some impulse buying

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season

says it had a record-breaking Black Friday/Cyber Monday weekend

Holiday shopping season a disappointment so far - The Boston Globe

Stores offer holiday sales earlier than normal

Prada Says Sales Surged Last Year, Exceeding Pre-Pandemic Levels - BNN Bloomberg

Black Friday sales are better for stocks than for stores

Stores push summertime 'Christmas' sales

U.S. retailers push deals early as Black Friday loses focus