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How The Grove turned an empty walkway into LA's most exclusive pop-up - Glossy

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Using a 300-square-foot shipping container-like structure as its base, California property development and hospitality company, Caruso, turned a walkway in its flagship property into a lucrative pop-up shop back in 2016. Now, it hopes to recreate its success in its other properties. 

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How The Grove turned an empty walkway into LA's most exclusive pop